Pocket Guide for Ruidoso, NM
The Visitor Pocket Guide, a four-spread booklet with custom maps of Lincoln County, needed a design re-fresh!
The idea behind this redesign was to develop a modern look with custom elements that matched both the preexisting branding, but also come up visuals that express the mountain village of Ruidoso. This was a milestone project for me, not only because of the fun graphics I got to come up with, but because Ruidoso is my hometown! known for Ski Apache, Billy the Kid, and horse racing, Ruidoso is the best spot for an authentic New Mexican adventure (if I do say so myself).