What we did:
Custom Logo Design (Illustration)
Color Palette Curation
Typography / Brand Elements
Product Design Concepts for POD
About the Project
Blue Rabbit, Books and Teahouse
Completely custom illustration was created for this logo, as well as a fully developed brand guideline: color codes, fonts, style guides. The primary goal was to create a logo that would appear on the tea product packaging, website, and other digital spaces. The brand will expand to physical spaces in the future and wanted concept designs for POD (print-on-demand) products, like tea towels and totes.