What we did:

  • Custom Logo Design (Illustration)

  • Color Palette Curation

  • Typography / Brand Elements

  • Product Design Concepts for POD

About the Project

Blue Rabbit, Books and Teahouse

Completely custom illustration was created for this logo, as well as a fully developed brand guideline: color codes, fonts, style guides. The primary goal was to create a logo that would appear on the tea product packaging, website, and other digital spaces. The brand will expand to physical spaces in the future and wanted concept designs for POD (print-on-demand) products, like tea towels and totes.