What we did:
Branding / Logo Design Set
about the project:
Alexis Allen Law, a woman-run law firm that focuses on families + community
Since Alexis practices family law, we knew it was important to curate colors, type, and imagery that made her brand feel approachable and comforting. We loved how her monogram-style brand mark turned out...there's just something really timeless about gold + navy.
Working with two “A”s is definitely a challenge–but when we decided to put two different font styles together…it fell into place and ultimately created the option Alexis chose.
Because we believe in providing a complete “brand set”, Alexis Allen Law firm has (3) logos/brand marks to choose from when representing her brand on different mediums (ie. web, print, & products).