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Western New Mexico University's Outdoor Program

Services: BRANDING, marketing design
URL: @WnmuOutdoorProgram  | Twitter@WNMUOutdoors

Teaming up with the marketing program at Western New Mexico University, we developed a marketing strategy and branding for WNMU's Outdoor Program. The program also wanted to develop a extension called "The Outpost", a community and student-run recreational supply shop that rents-out gear and equipment for outdoor activities. We created logo variations for both "entities" plus a branding guideline (color palette still falling under the official colors for WNMU's own brand).