Western New Mexico University's Outdoor Program
Services: BRANDING, marketing design
URL: @WnmuOutdoorProgram | Twitter@WNMUOutdoors
Teaming up with the marketing program at Western New Mexico University, we developed a marketing strategy and branding for WNMU's Outdoor Program. The program also wanted to develop a extension called "The Outpost", a community and student-run recreational supply shop that rents-out gear and equipment for outdoor activities. We created logo variations for both "entities" plus a branding guideline (color palette still falling under the official colors for WNMU's own brand).