WNMU Outdoor Program

 
Poster made with logo.

Poster made with logo.

Who: WESTERN NEW MEXICO UNIVERSITY'S OUTDOOR PROGRAM
Tags: BRANDING, MARKETING
URL: @WnmuOutdoorProgram  | Twitter@WNMUOutdoors

Teaming up with the marketing program at Western New Mexico University, we developed a marketing strategy and branding for WNMU's Outdoor Program. The program also wanted to develop a extension called "The Outpost", a community and student-run recreational supply shop that rents-out gear and equipment for outdoor activities. We created logo variations for both "entities" plus a branding guideline (color palette still falling under the official colors for WNMU's own brand).

 
Melissa N.