Custom Logo Design / Brand Mark
Color Palette Curation
Facebook Branding / Setup
Print Materials: Brochure + Business Cards
Custom Digital Graphics/Illustration
About the Project
Lioness Ink is a new nonprofit in the Dallas, TX area, founded with the intention of reaching girls ages 10-17 who may have academic or financial disadvantages. The organization will help girls gain access to academic experiences like field trips, classes, and tutoring/mentorship. Lioness Ink’s mission becomes unique as it also strives to uplift the girls spirituality by promoting a Biblical setting and providing a mindset that God has a plan for each girl “to leave their unique mark on the world”.
With such a powerful and transformational theme behind Lioness Ink, it needed a inspirational (and feminine) brand to help the girls (and mentors) align with the mission. We wanted LI to have youthful personality and a meaningful “mascot” that would serve as LI’s visual representation.
Lioness Ink needed a powerfully inspirational (but feminine) brand.
Of course no other mascot would do except the lioness herself. Several concept sketches of lionesses were submitted (see below) and the “geometrical lioness” was chosen. Geo-lioness was chosen due to her simple, but unique shapes; youthful appeal but powerful, knowing presence. Purples, pinks, and shades of turquoise was LI’s go-to color scheme.
We also paid special attention and care with LI’s fonts. It couldn’t be too “child-like” but not too “adult”. As all branding projects begin here at Melbee, we began with a “idea board” to get clear on what direction we needed to go. We also had some meaningful discussions about logotype vs. brand marks, and if we wanted only style or both.
In order to tie the story together, we needed some options. We wanted to create a main logo (logotype) for use on the website and future signage, something easy to read and clean-cut. We also wanted a secondary (submark) that would include the brand mark and the slogan–a graphic element that could be used on more mediums, especially on products.
We implemented a mobile-first experience with our digital spaces
For the website and web design, we wanted the LI personality to transfer into the digital space with texture, hand-drawn doodles, and happy, colorful imagery. Altogether, the complete project covered: a website, full brand design/development, Facebook setup/branding, print design, and even a tee shirt design (printed by Celestial Screen Printers
Below is an example of how LI’s branding process looked like, including the early “concept sketches” of geo-lioness:
Sketches + Ideas: Design Direction
use purple and turquoise
Helpful article about different “types” and styles of logo design: https://entrepreneurshandbook.co/logo-basics-which-type-of-logo-is-right-for-you-c8c85a743cf8
We looked at the following brands/nonprofits for inspiration: