Care Net Las Cruces' re-branding

Care Net Las Cruces' re-branding

Tees for volunteers and donors

Tees for volunteers and donors

Marketing / display sign

Marketing / display sign

What we did:

  • Facebook/Social Media Graphics

  • Brand Curating (adding/tweaking existing brand elements)

  • Marketing Design for fundraising event: invitations, annual report, posters



About the Project

Care Net Las Cruces, a community-centered pregnancy resource center

Care Net Las Cruces offers support and advocacy to women and men who need information, free pregnancy tests, and general assistance with their well being during an unplanned pregnancy. We wanted to give them a colorful but intuitive visual personality.; something could be digested by a variety of audience members but still had its foundation in femininity. We created weekly Facebook posts/visuals, ads, posters, and other marketing materials. Also designed the "You Matter" logotype/graphic that would be placed on t-shirts (and eventually on other products) and signage for a local event. Designed printed materials their Life Stories Banquet: programs, invitations, cards, posters, and the banquet's themed, "hero image".